The challenge of the Recovery Plan is to help Portuguese businesses to make the leap from “being” in digital to “being” effectively digital, warns Deloitte expert.
The Recovery and Resilience Plan submitted by the Portuguese government to the European Commission foresees the distribution of €90 million from the so-called “European bazooka” in three thousand support vouchers of €30,000 each to support digital-based entrepreneurship.
“Voucher for Startups – New Green and Digital Products” is the name of this €90 million program that aims to deliver vouchers to three thousand startups per competition, according to criteria yet to be defined.
What is already known is that applications will go through the Agency for Competitiveness and Innovation (IAPMEI) similarly to what already happens with other existing incentives in the area of entrepreneurship, such as the Startup Voucher.
This voucher program aims to support startups that have or want to develop digital business models with a strong green component, namely with high efficiency in the use of resources, that allow the reduction of pollution impacts, that promote circular economy, that are new solutions for energy production and/or that are characterized by the use of open data or artificial intelligence.
Vouchers may be used on highly qualified human resources that contribute to research & development activities, or on the acquisition of incubation, acceleration or consulting services that converge on the same objective.
This is just one of several measures included in the package of €650 million in European subsidies for the digital transition of the Portuguese business fabric.
As already reported, the government hopes to catch up with national companies through various investments in strengthening the digital skills of workers, modernizing the business model of companies, e-commerce and the incorporation of disruptive technologies in addition to this incentive to digital-based entrepreneurship.
This is an opportunity for the digital transition of companies.
“Now, the big challenge facing micro, small and medium enterprises (SMEs) is how to evolve from being digital to actually being digital. And this difference between being digital and being digital is much more than mere semantics (…)”.
For this expert, being digital implies adapting business processes to the digital world or even implementing new processes, and not just replicating in digital the processes that already existed. This requires a continuous work of “curation” of the digital presence, ensuring interaction with customers in the digital world and quality of digital content.
Source: Expresso Economia